Where 2 Get It’s Marketing Glossary Series: Local SEO

by The Where 2 Get It Team on April 17, 2014

In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a bit on our local marketing blog (see our 5 Tips to Help Your Business Dominate Local Search), in this series we aim to highlight key terms […]

Buzzword or Not, ‘SoLoMo’ Still Isn’t Going Anywhere

by The Where 2 Get It Team on April 11, 2014

Roughly one year ago, Mashable Business Reporter Seth Fiegerman published a piece titled “Why ‘SoLoMo’ Isn’t Going Anywhere” in which he explained in detail how the term SoLoMo was coined. It’s definitely an interesting backstory to read for anyone in the digital marketing space. More recently, Greg Sterling wrote a thought-provoking piece titled “Have ‘Local’ […]

Where 2 Get It’s Marketing Glossary Series: Location-Based & Mobile

by The Where 2 Get It Team on April 7, 2014

This is the first in a new series on the Where 2 Get It Blog — The Marketing Glossary Series. In this series, we aim to highlight key terms or phrases that may be familiar to many in the location-based marketing industry, but are perhaps more confusing to those with less of a technical marketing […]

Catching Up On Foursquare: Monetization & The Powered by Strategy

by The Where 2 Get It Team on March 28, 2014

We write about Foursquare a lot on this blog. Not just because we have a working partnership with Foursquare which allows us to ensure for our clients that the Where 2 Get It platform is effectively integrated with Foursquare’s merchant tools. Rather, we write about Foursquare quite a bit because we believe Foursquare represents a […]

The Future of Social Media & Content Marketing

by The Where 2 Get It Team on March 21, 2014

Clearly there has been a TON of media buzz lately surrounding the fact that Facebook Organic Reach — a metric that represents the number of current Facebook fans a piece of content will reach without putting any paid promotion behind it — has drastically decreased since last Fall. In fact, Social@Ogilvy recently published a White […]