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Marketing to Millennials: 3 Key Takeaways from #BISummit

Posted by Amber Kazalbash on Apr 27, 2015 9:20:13 AM

Last week we attended the Brand Innovators Mobile and Millennials Summit. We learned a lot of great information from the event’s speakers, and have a few key takeaways that should be considered by all enterprise brand managers who are ready to make their marketing efforts more relevant, contextual and Millennial-friendly.

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3 Goals for Local Marketers To Achieve In The Next 24 Months

Posted by Andrea Ramirez on Apr 24, 2015 10:08:00 AM

Image via Local Search Insider

This past Wednesday Where2GetIt’s founder and CEO, Manish Patel, spoke on the Local Make it or Break: Next 24 Months panel at #LSA15. Moderator Greg Sterling asked the panelists to discuss what will be critically important for marketers, agencies, and software technology companies to focus on for the next year and a half.

Manish (@Manishw2gi) identified three areas brands must focus on for the next 24 months:

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Topics: Local Marketing

The Local Marketing Do’s and Don’ts for Retail Brands

Posted by Amber Kazalbash on Apr 23, 2015 9:39:00 AM

For our third week of Local Marketing Dos and Dont's, we have shifted our focus on the retail industry. Past the issue of having a bad location database we dove deeper into the struggles and opportunities this industry faces.

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Topics: Local Marketing

Brandify Update: Monitor and Analyze the Traffic to your Local Pages

Posted by Andrea Ramirez on Apr 22, 2015 11:46:00 AM

Google Analytics is one of the most powerful tools to monitor and analyze the traffic going to your brand’s website. And with our new Local Page Analytics feature on Brandify, we go one step further -breaking down the analytics of your brand’s local traffic.

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Topics: Brandify, Analytics, Brand Score, Local SEO

Today at #LSA15 Day 2: Failing, Winning and Evolving with Mobile

Posted by Amber Kazalbash on Apr 21, 2015 4:10:00 PM

We’re live from  #LSA15 this week! With the release of Google’s Mobile Algorithm finally being rolled out, we’ve taken note of some key trends and tactics worth sharing to marketers. If you’re looking to enhance your efforts of in attracting, targeting and servicing mobile-minded customers, keep reading!

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4 Quick Last-Minute Fixes to Prepare For Mobilegeddon

Posted by Andrea Ramirez on Apr 20, 2015 1:10:00 PM

Tomorrow Google’s new mobile friendly algorithm will be released, and websites that are not mobile responsive will see a significant drop in mobile search positions. The main reason Google is putting in place this new algorithm is to ensure searchers will not only receive the most relevant content, but will also be able to view that content on their mobile devices with ease. With 60% of searches deriving from a mobile device, it’s no surprise that Google’s new algorithm will have a negative impact for your website if your web pages are not optimized.

In this blog we will examine four of the most common technical mobile optimization pitfalls to ensure your website is armed and ready for Mobilegeddon.

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Topics: Mobile

The Local Marketing Dos and Don’ts for Restaurants

Posted by Amber Kazalbash on Apr 16, 2015 12:16:00 PM

 

“Foodie" culture isn’t just a consumer trend---it is a way of life. Since 1992 American have spent more money dining out than eating from the comfort of their home. And now with the amount of information that can be found online these customers, often times millennials, are constantly looking for the next new spot to dine out.

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Topics: Local Marketing, Restaurants

Brandify Update: Improved Google SEO Analytics to Beat Competition

Posted by Andrea Ramirez on Apr 15, 2015 12:17:00 PM

We always see articles about the importance of ensuring your locations are claimed and optimized across review channels. Heck- we’ve even written a few of those articles ourselves. And while that is true, your brand MUST ensure that all locations are claimed and optimized across The Big Six, we have yet to answer the next question – HOW do you know if and where your listings are ranking?

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Topics: Brandify, Local SEO, Listing management, Google SEO,

The Local Marketing Dos and Don’ts for Franchise Brands

Posted by Amber Kazalbash on Apr 9, 2015 11:43:00 AM

We may be a bit biased, but local search has become more and more integral in gaining and retaining customers. There’s no doubt that optimizing your local presence takes time and effort, but depending on your vertical, there are specific steps you should be taking to get found faster, higher and easier than the competition.  This month, we’ll be breaking down the “dos and don’ts” for brands in specific verticals. First up--- franchises.

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Topics: Franchise

Stream Wars: Can the Meerkat-Periscope Battle Lift Your Marketing Strategy?

Posted by Andrea Ramirez on Apr 3, 2015 11:36:00 AM

The stream wars are heating up between Meerkat and Periscope, and only one live stream mobile app will end up as the victor. But regardless of who ends up on top, how will marketers integrate live streaming capabilities into their marketing mix?

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Topics: Social Media

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