Blog

What is Social Media Advertising?

Posted by Amber Kazalbash on Mar 27, 2015 11:17:00 AM

This month has been focused on localizing advertising. From search to display, we’ve been breaking down how local advertising is essential to add in your marketing mix. This week, we’re finishing off the series with the low-down on the most current and up-in-coming form of paid advertising: social media advertising.

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Topics: Local Advertising, Social Media

Formula For a Loved Brand: Local + Loyal = Love

Posted by Amber Kazalbash on Mar 24, 2015 11:33:00 AM

Tale as old as time: a brand has hundreds of locations, yet gets no love from major search engines. But there is one detail that is often overlooked in this story of unrequited love: the need for brands to first consider the needs local customers when advertising.This oversight means a brand has failed to provide relevant, current and contextual value to the ones who matter most: customers. But by running social ad campaigns, providing useful contextual display ads, and even geo-targeting product information to keep up with mobile consumers, brands can consistently engage local searchers.

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Topics: Local Advertising

What is Display Advertising?

Posted by Amber Kazalbash on Mar 19, 2015 11:56:00 AM

So far in this blog series, we have broken down how search advertising is helping brands gain relevance and authority to local customers. In our experience, there is a way to make sure that your customers are getting the information they need when and where they want it through Display Advertising.

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Topics: Dispay Advertising

What is Search Advertising?

Posted by Amber Kazalbash on Mar 12, 2015 11:27:00 AM

Continuing our theme for the month, we’re breaking down online marketing terminology that will help you marketers who are brand managers looking to target, advertise and resonate with consumers.

This week, we’ll discuss Search Advertising and dive into technical industry terms that can help you understand next time you are in conversation with all those 'in the know' marketers! 

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Topics: Search, Web Advertising, SERP

Apple’s "Spring Forward" Event and What It Means for Local

Posted by Amber Kazalbash on Mar 10, 2015 9:00:00 AM

Apple’s “Spring Forward” event yesterday covered some critical and innovative product updates that we anticipate consumers will adopt within the coming months. In fact, the presentation highlighted that within the industry iPhone penetration is already growing at twice the rate of the rest of the smartphone market. Because of this pace, we advise that marketers keep in mind wearable technologies to create the engaging mobile-friendly strategies. We’re expect consumers to adopt Apple Pay and the newest addition to the family of user-friendly gadgets: Apple Watch.

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Defining Advertising: “The Fundamentals”

Posted by Amber Kazalbash on Mar 5, 2015 3:36:00 PM

Our Where2GetIt team just wrapped up a week of exhibiting at SMX West, where we learned  about recent updates in Big Six Advertising, Mobile SEO and more. Because of this, we want to help define advertising and explain how you can use it to help your brand win at Local. First down the fundamentals of advertising by defining each family.

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Topics: Web Advertising, Digital Marketing

#SMX Scoop: Day 3 Recap

Posted by Andrea Ramirez on Mar 4, 2015 4:18:00 PM

 

We spent Day 3 of SMX West diving deep into Mobile SEO and Bing Ads, two areas that we believe are crucial to winning at Local. Check out our notes and takeaways from these two select sessions.

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#SMX Scoop: Day 2 Recap

Posted by Andrea Ramirez on Mar 3, 2015 4:55:00 PM

Not able to attend SMX West? We have you covered!

For the next two days our Where2GetIt team is dedicated to deliver you the highlights of SMX with our "SMX Scoop" series. We began our SMX exploration by attending sessions diving directly related to SEO content to discover the newest trends brands should consider when developing a solid and effective SEO strategy. For this session of Where2GetIt's SMX Scoop we will highlight our key takeaways from the 2 speaker sessions we heard so far:

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Topics: Events

Navigating Through the Path to Purchase: Social Engagement and Reviews

Posted by Andrea Ramirez on Feb 26, 2015 12:40:00 PM

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s digital consumers’ have access to an array of information, making their purchase decisions more-informed than ever before. In this final installment, we will tackle social engagement and online reviews: key players to building your online reputation and customer engagement.

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Topics: Big Six, Business Listings, Review Monitor, Social

Navigating Through the Path to Purchase: Local Listings & Local Advertising

Posted by Amber Kazalbash on Feb 19, 2015 12:14:21 PM

When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the Path to Purchase,” we’ll help you understand how to make sure that this is not the case. You should help customers get and stay engaged with local listings and local advertising.

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Topics: Data Quality, Brandify, Listing management, Algorithm

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