Company Culture: Not An End, but A Journey

Posted by Manish Patel on Jan 21, 2015 10:00:00 AM

Last Friday, for the n’th time we held our yearly company meeting and the night before got me thinking about the journey of this magical world we call Where2GetIt.

There have been many times during my leadership of Where2GetIt, that I have sat in my office and thought… how do I change, influence or improve our company culture?

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Topics: Manishologies

5 Easy Tips to Incorporating Video Content in Your Marketing Mix

Posted by Andrea Ramirez on Jan 16, 2015 11:12:00 AM

According to experts 2015 is gearing up to be the “Year of the Video.” Video content adds value to online search engines like Google and Bing making it an important search-ranking factor. By 2016, 55% of all consumer internet traffic will derive from online video, making it the largest generator of consumer internet traffic worldwide. There is a huge opportunity to drive more traffic to your site and ultimately drive more sales with the use of video.

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Topics: Blog, Brand Management, Video Marketing, Digital Marketing, Mobile

Where2GetIt's 2014 Year in Review: What We've Accomplished and Where We're Headed

Posted by W2GI Team on Jan 1, 2015 12:52:00 AM

We’ve been reviewing all the strides that our company has made this past year. Season by season, we worked to advance for our community, both online and offline, and our clients. It was a big year in local digital marketing and our company, so we thought we’d take a look back at the major developments that shaped 2014.

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Topics: Where2GetIt, Blog, Brandify

5 Brands that did Digital Marketing Right in 2014

Posted by W2GI Team on Dec 31, 2014 3:36:00 AM

We have searched high and low, read numerous articles, and looked deeply into trending hashtags. With all of the information we gathered we have finally decided on 5 of our favorite digital marketing campaigns from 2014.

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Topics: Local Marketing, Blog, Hyperlocal, Video Marketing, Digital Marketing, Mobile

Four Things to Consider for Successful Marketing Planning

Posted by W2GI Team on Dec 23, 2014 3:36:00 AM

As we’re finishing our last minute gift shopping and prepping for the holiday weekend, at Where2GetIt we’ve been thinking about what makes for a successful holiday season for multilocation businesses and brands. The holiday shopping season is typically the most profitable time of the year, and we’ve put together a list to recap some key marketing points that retail and brick-and-mortar businesses should consider for success, both during the holiday season and heading into the new year.

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Topics: Local Marketing, Blog, Brand Management, Brandify, Automation, Online Reviews, Digital Marketing, Beacon technology

How Online Reviews are Affecting the Consumer Decision Making Model

Posted by W2GI Team on Dec 19, 2014 12:00:00 AM

Reviews are playing a major role in the consumer decision making model. They provide information about your business for your customers while helping boost your local SEO in the process. With the access of countless online reviews and commentary on social media networks consumers are now more informed, connected, and empowered than ever before.

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Topics: Consumer Decision Making Model, Blog, Buyer Behavior, Social, Online Reviews, Path-to-Purchase

Mobile Payments Are Ramping Up

Posted by W2GI Team on Dec 18, 2014 11:30:00 PM

At Where2GetIt we were intrigued when Apple announced Apple Pay in September of this year. Combining mobile and the ability to transition in-store payments with just the wave of a smartphone? It sounded right up our alley, especially since we are always on the lookout for how technology is improving local search, multilocation businesses, and all things digital.

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Topics: Blog, Google, Mobile, Apple

Is Facebook Entering the Search Game?

Posted by W2GI Team on Dec 12, 2014 12:54:00 AM

Facebook is stepping up their search game: This week Facebook updated their search capabilities with Graph Search, now allowing users to search their own and others’ post history without having to scroll, scroll, scroll through the news feed or someone’s Facebook page.

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Topics: Local Marketing, Blog, TechCrunch, Facebook, Google, Brandify, Search, Yelp

Black Friday vs. The Holiday Shopping Season

Posted by W2GI Team on Dec 5, 2014 1:15:00 AM

Black Friday hasn’t always conjured images of waiting outside the mall at midnight after Thanksgiving dinner was over, or pushing through crowds of fellow shoppers vying for the best promotional sales retail has to offer. Black Friday’s origins were a natural progression of the heavier retail traffic seen after Thanksgiving (in the US at least), and many businesses seeing their yearly profits emerge during the holiday shopping season (moving from being “in the red” to “in the black”).

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Topics: Blog, Amazon, Retail, Brick and Mortar, Holiday Seasons

(Part 3) Data Quality & Digital Marketing: Do Consumers Trust Your Brand?

Posted by W2GI Team on Nov 26, 2014 2:15:00 AM

We’ve been discussing how Data and Data Quality matter to a business’s digital marketing efforts and their online footprint. We’ve discovered how it affects your business and what it can mean for the bottom line. But there’s another important factor in this equation: the consumer.

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Topics: Data Quality, Blog, Brandify, Retail, Consumer Trust, Brick and Mortar, Digital Marketing, Data

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