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2 Key Takeaways from Wisitafest 2015

Posted by Margaret To on May 22, 2015 12:25:37 PM

I was able to attend this year’s WistiaFest on behalf of Where2GetIt this year. It’s an awesome conference designed for marketers looking to learn the ins and outs of video, social, and content creation. Here are a few key takeaways from some of my favorite keynote sessions:

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Verizon, AT&T and The Race to Local User Ubiquity

Posted by Amber Kazalbash on May 21, 2015 11:11:00 AM

Lately, it seems like every key player in tech is making some sort of acquisition, partnership or sale. And although we may not find it significant as users if our service provider is switching up their strategy, as marketers these developments are crucial to understanding the importance of user data and dynamic content. Namely with Verizon and AT&T, we are starting to see the different approaches being taken to  become ubiquitous to consumers.

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Topics: Ad Tech

Ask these 3 Questions to Enhance your Online Review Strategy

Posted by Andrea Ramirez on May 19, 2015 3:01:00 PM

We know the importance online reviews have in building a brand’s reputation.  From listening in on consumer intel to tracking consumer satisfaction with your brand and products, reviews have changed the way consumers see and interact with your brand. In this blog, we’ll look at 3 questions you should be asking yourself when improving and enhancing your brand’s local reviews and reputation management strategy.

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Topics: Online Reviews

Avoid the Doorway Page Penalty by Optimizing your Local Pages

Posted by Amber Kazalbash on May 14, 2015 11:22:19 AM

Search engines are constantly updating their algorithms to make sure that users find answers to their queries as quickly and easily as possible. Google specifically wants to provide the best possible experience to their users, and brands want this too. From Google’s Pigeon last summer to last month’s mobile ranking signals, the search giant has made strides to ensure that searchers are in fact finding value in their search results. Now, two months after Google’s update to doorway pages, local marketers are still trying to understand the relevance of these new guidelines.

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Path to Purchase vs Customer Journey

Posted by Andrea Ramirez on May 13, 2015 2:26:00 PM

The future of marketing begins with identifying the difference and correlation between the Path to Purchase and the Customer Journey. We’ve spent an entire blog series breaking down the basics of the Path-to-Purchase (P2P), now we need enterprise level brands to shift gears and understand the significance of the Customer Journey. Understanding how these concepts work in tandem will help marketers to understand the behaviors of their local customers.

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Topics: Consumer Decision Making Model, Path-to-Purchase

First Mobilegeddon, Now Google Is Optimizing Ads on Mobile

Posted by Amber Kazalbash on May 7, 2015 12:29:04 PM

With Mobilegeddon officially rolled out to the public, we knew that this wouldn’t be it for Google. Many have been anticipating this news for years and now it’s official: the reality is that more Google searches take place on mobile devices than on computers in 10 countries now, including US and Japan. These queries are on both browsers and mobile search apps. Since Google groups tablets with desktops, this is very indicative of mobile usage for users everywhere, and shows us how drastic the mobile channel’s influence is because of the fact that most, if not all, users have searched on these devices one way or another.

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The Local Marketing Dos and Don’ts for Hospitalities

Posted by Amber Kazalbash on Apr 30, 2015 12:34:00 PM

This blog is the final installation of “The Local Marketing Dos and Dont’s,” and we’re focusing on the hospitality industry, specifically hotels. Even though hospitality and travel imply having customers come in from outside of your local vicinity, local influence and brand presence is just as, if not more important in this vertical as any other. With search being the starting point for 60% of travelers, your hospitality can’t afford to miss this conversion opportunity.

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Brandify Update: New Local-Social CRM Feature for Facebook Child Pages

Posted by Andrea Ramirez on Apr 28, 2015 11:24:17 AM

 

Whether you are a franchisor with franchises across the country or a company with 10 locations; you must have an engaging, regularly updated Facebook page for all of your locations. Even with a strong corporate Facebook page, one page alone will never be able to offer the location specific intel customers expect.

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Marketing to Millennials: 3 Key Takeaways from #BISummit

Posted by Amber Kazalbash on Apr 27, 2015 9:20:13 AM

Last week we attended the Brand Innovators Mobile and Millennials Summit. We learned a lot of great information from the event’s speakers, and have a few key takeaways that should be considered by all enterprise brand managers who are ready to make their marketing efforts more relevant, contextual and Millennial-friendly.

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3 Goals for Local Marketers To Achieve In The Next 24 Months

Posted by Andrea Ramirez on Apr 24, 2015 10:08:00 AM

Image via Local Search Insider

This past Wednesday Where2GetIt’s founder and CEO, Manish Patel, spoke on the Local Make it or Break: Next 24 Months panel at #LSA15. Moderator Greg Sterling asked the panelists to discuss what will be critically important for marketers, agencies, and software technology companies to focus on for the next year and a half.

Manish (@Manishw2gi) identified three areas brands must focus on for the next 24 months:

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Topics: Local Marketing

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