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Risk taking: 3 Questions To Ask Before Transforming Your Organization

Posted by Manish Patel on Jun 30, 2015 9:43:00 AM

“Be curious - not judgmental” - Walt Whitman

Having been in business for the past 18 years, I always get asked, “Will you tell us your story? We’d love to hear what risks you took.” I dutifully proceed to answer the question without wondering why they ask this in the first place.

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Topics: Manishologies

3 Tips to Developing an Effective Content Strategy for Social Media

Posted by Kevin Dao on Jun 29, 2015 8:30:00 AM


Social media has become one of the most powerful tools for marketing; however, what good is having numerous accounts on the many different platforms without filling them with rich and interesting content?! In this day and age, customers can view what you’re sharing in an instant, making it crucial to implement a social media content strategy. Whether you’re an established business or a startup company on the rise, these three tips will help take your social media to the next level!

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3 Steps To Winning Local Search

Posted by Amber Kazalbash on Jun 25, 2015 12:44:00 PM

When it comes to enterprise local marketing, the verticals are endless. It may seem like there’s no way to effectively ensure that your brand is a winner, but that is certainly not the case. In this blog, we’re going to break down the three essential steps brands can take to win local search against their competitors. From there, you can learn to replicate these methods and suggestions to become a winner yourself.

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What does the Facebook vs YouTube Video Ad Battle Mean for Local?

Posted by Andrea Ramirez on Jun 24, 2015 10:44:00 AM

Earlier in the year we wrote a blog predicting 2015 to be the year of the video, and it seems we hit the nail on the head.  Facebook, a platform that understands the changing tides in consumer behavior, has embarked on YouTube’s territory by introducing advertising for Facebook videos.

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Topics: Video Marketing, Local Advertising

Instagram Just Got A Lot More Local With Place Search

Posted by Amber Kazalbash on Jun 23, 2015 12:38:23 PM

With over 300 million monthly interactive users, Instagram has become one of the most prominent and interactive social apps for users. But its high level of real-time content and visual appeal has made brand ads no easy task: a brand would need a significant budget to spread its message to reach targeted users in real time.

 

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Topics: Social Media

4 Mistakes You’re Making with Your Local Advertising

Posted by Robert Djakovic on Jun 18, 2015 11:37:00 AM

According to Borrell Associates, an estimated 48 billion dollars  will be invested in local digital advertising in 2015. Brands across various verticals are recognizing that, although local advertising is more expensive than national advertising, it leads to a higher level of customer engagement and a better ROI. However, the rush to embrace local advertising can lead to poor outcomes when national or regional media strategies are used to target customers at the street level.

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Topics: Local Advertising

3 Ways Your Restaurant Can Win with Local Pages this Father's Day

Posted by Andrea Ramirez on Jun 17, 2015 11:08:00 AM

Father’s Day (a $9.4 billion holiday) is right around the corner, which means consumers are searching for last minute deals and places to celebrate. Since 80% of today's consumers looking for local information on their smart phone, your brand needs to ensure all channels are optimized to meet the consumer at their peak of their interest.

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Topics: Local SEO, local pages

#FTF2015: Why Brick and Mortar Is Transforming E-Commerce

Posted by Amber Kazalbash on Jun 16, 2015 9:39:57 AM

In a retail landscape where ‘fast fashion’ has dominated the way customers choose to purchase, luxury apparel retailers are finding ways to differentiate and connect with audiences in new and profound ways. Last week, I was able to attend Fashion Tech Forum, a conference that brings together the digital taste-makers of the fashion industry to discuss the future of retail, e-commerce and wearable technology.

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Topics: Retail

3 Common Mistakes Franchise Brands Make Online

Posted by Andrea Ramirez on Jun 11, 2015 12:30:00 PM

Since we'll be attending the Franchise Consumer Marketing Conference this month we decided to address 3 common pitfalls all franchises need to avoid to enhance their online discoverability. From local pages to local advertisements, learn how your franchise can optimize the customer journey and guide them down the path to purchase. 

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Topics: Local Advertising

#SFSW15: How Local Technologies Can Solve Marketers' Data Dilemma

Posted by Amber Kazalbash on Jun 3, 2015 9:39:44 AM

Yesterday’s speaker panel, “Facing the Challenges Inherent in Building Local Companies,” at Street Fight Summit West was great for many reasons. The greatest lesson the audience took away was something that many local marketing technology providers overlook: the story that data can tell marketers.

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Topics: Data

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