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The Millennial Mindset and the New American Dream

Posted by Manish Patel on Sep 4, 2015 8:36:01 AM


I remember when I finished college and started looking for a job. I was waiting in a room for an interview for my first job and thinking about how exciting it was to have this opportunity. I wasn’t just ready to get my feet wet—I was ready to jump right in! What was my focus? Steadily and consistently building my career and—seeing as I had just finished school—money. Sure, I worked with a bunch of different companies growing up, but my career focus was the same. My father’s generation was even more stable. He built out his career at a single company. He was proud of his dedication to his organization. Sticking with your career and building yourself up the ladder showed loyalty back then; it was living the dream.

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Topics: Manishologies

Google is Utilizing User Generated Content for its New Street View App

Posted by Amber Kazalbash on Sep 3, 2015 9:48:00 AM

Saying it has been a big week for Google would be an understatement. First, a logo change and now a way to break the barrier of bringing ‘street view’ to the mobile experience. Marketingland has just reported that Google has released this new app will help ‘explore the world’ and ‘discover new places’.

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Your Secret Weapon to Innovation: Vacation

Posted by Manish Patel on Sep 3, 2015 8:39:00 AM

You know the feeling that creeps up when you’ve been sitting in your office for an hour too long and the objects on your desk start blending in with each other? You might show up in the morning ready for a productive day, then once you sit down it’s like you never left. I feel as though I’m told, “You need a vacation,” too frequently, but I’ve come to believe there’s some real truth to that statement.

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Topics: Manishologies

5 Steps to Courting Your Local Customers

Posted by Amber Kazalbash on Sep 1, 2015 11:07:01 AM

If you practice marketing, you have probably become familiar with Seth Godin’s work. In his book, Permission Marketing, Godin introduced us to the “5 Steps to Dating Your Customer,” providing marketers a new way to look at their interactions with customers. Much like in dating, customers will research a brand online before the first encounter. A brand marketers’ job is to make the customer feel like they are getting into a relationship built on trust.

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Topics: Local SEO

Where2GetIt is on #ThePathAhead

Posted by W2GI Team on Aug 27, 2015 9:16:00 AM

Transformation. Cultivation. Innovation.

In 1997, Where2GetIt was founded by Manish Patel--a visionary with a dream of bringing a local impact to a globalizing world. Starting as a store locator company with a few near and dear clients, we began to develop our technologies, strengthen our strategies, and push the limits on becoming our better selves.

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6 Reasons Why You Should “Outsource” Your Local Marketing Strategy

Posted by Andrea Ramirez on Aug 26, 2015 10:41:00 AM

You’re the head of your national brand’s online marketing campaigns. From maintaining local listings to optimizing PPC campaigns, your team constantly works to juggle, but can’t handle the vast amount of locations your brand has scattered across the country. Your boss needs reports showing ROI for digital strategies, but you’re not sure where to begin.  It might just be time to “outsource” some of your work to an experienced local marketing company.

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When Leading Means Following: A Guide to Reverse Mentorship

Posted by Manish Patel on Aug 24, 2015 1:30:00 PM

What kind of imagery does the word “mentor” bring to your mind? You might be thinking of an older individual, someone with wisdom and experience etched on their face. A business revolutionary who takes junior-level employees under his or her wing to help strengthen the pioneers of tomorrow. That’s what I would think, too, but in today’s tech-savvy world the image of the mentor is being flipped with that of the mentee.

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Can You Truly Be a Compassionate CEO? What Does it Take to Get There?

Posted by Manish Patel on Aug 21, 2015 1:03:00 PM

The straightforward answer is yes, you can. Now, that isn’t to say that it’s easy. Being compassionate in a world that requires you to be aggressively determined to succeed can be challenging, but it’s worth it. Being a leader who is concerned about the well-being of your customers and employees is free and yields real value for your business. Here is why you should adopt a compassionate leadership approach and how to get there.

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Topics: Manishologies

Advertisements: The Good, The Bad and The Hyper-Local

Posted by Andrea Ramirez on Aug 19, 2015 12:21:00 PM

Over the past few months, our Brand Battle  series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO, online reviews, social engagement, competitor benchmarking and local advertising. Across all the different brands we've examined we have noticed nobody's local advertising campaigns are really local.

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Topics: Local Advertising

Beyond Beaconing, Consumers Want In-store Mapping from Retailers

Posted by Natasha Khachatoorian on Aug 13, 2015 11:24:09 AM

For retailers, bridging the gap between online and offline is more possible now than in years past. Consumers are actively looking for ways to interact with brands, and location services are enabling brands to forge those connections with beaconing and hyperlocal ad targeting. And now that brands have started targeting consumers to their stores with beaconing, they must harness the same location services to map out their physical store locations.Google just started rolling this out, and it’s only a matter of time until Apple does the same.

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Topics: Beacon technology, Google Maps

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