I remember when I finished college and started looking for a job. I was waiting in a room for an interview for my first job and thinking about how exciting it was to have this opportunity. I wasn’t just ready to get my feet wet—I was ready to jump right in! What was my focus? Steadily and consistently building my career and—seeing as I had just finished school—money. Sure, I worked with a bunch of different companies growing up, but my career focus was the same. My father’s generation was even more stable. He built out his career at a single company. He was proud of his dedication to his organization. Sticking with your career and building yourself up the ladder showed loyalty back then; it was living the dream.
Saying it has been a big week for Google would be an understatement. First, a logo change and now a way to break the barrier of bringing ‘street view’ to the mobile experience. Marketingland has just reported that Google has released this new app will help ‘explore the world’ and ‘discover new places’.
You know the feeling that creeps up when you’ve been sitting in your office for an hour too long and the objects on your desk start blending in with each other? You might show up in the morning ready for a productive day, then once you sit down it’s like you never left. I feel as though I’m told, “You need a vacation,” too frequently, but I’ve come to believe there’s some real truth to that statement.
If you practice marketing, you have probably become familiar with Seth Godin’s work. In his book, Permission Marketing, Godin introduced us to the “5 Steps to Dating Your Customer,” providing marketers a new way to look at their interactions with customers. Much like in dating, customers will research a brand online before the first encounter. A brand marketers’ job is to make the customer feel like they are getting into a relationship built on trust.
Topics: Local SEO
Transformation. Cultivation. Innovation.
In 1997, Where2GetIt was founded by Manish Patel--a visionary with a dream of bringing a local impact to a globalizing world. Starting as a store locator company with a few near and dear clients, we began to develop our technologies, strengthen our strategies, and push the limits on becoming our better selves.
You’re the head of your national brand’s online marketing campaigns. From maintaining local listings to optimizing PPC campaigns, your team constantly works to juggle, but can’t handle the vast amount of locations your brand has scattered across the country. Your boss needs reports showing ROI for digital strategies, but you’re not sure where to begin. It might just be time to “outsource” some of your work to an experienced local marketing company.
What kind of imagery does the word “mentor” bring to your mind? You might be thinking of an older individual, someone with wisdom and experience etched on their face. A business revolutionary who takes junior-level employees under his or her wing to help strengthen the pioneers of tomorrow. That’s what I would think, too, but in today’s tech-savvy world the image of the mentor is being flipped with that of the mentee.
The straightforward answer is yes, you can. Now, that isn’t to say that it’s easy. Being compassionate in a world that requires you to be aggressively determined to succeed can be challenging, but it’s worth it. Being a leader who is concerned about the well-being of your customers and employees is free and yields real value for your business. Here is why you should adopt a compassionate leadership approach and how to get there.
Over the past few months, our Brand Battle series has broken down the Six Pillars of Multi-Location Optimization, focusing on data quality, local SEO, online reviews, social engagement, competitor benchmarking and local advertising. Across all the different brands we've examined we have noticed nobody's local advertising campaigns are really local.
Topics: Local Advertising
For retailers, bridging the gap between online and offline is more possible now than in years past. Consumers are actively looking for ways to interact with brands, and location services are enabling brands to forge those connections with beaconing and hyperlocal ad targeting. And now that brands have started targeting consumers to their stores with beaconing, they must harness the same location services to map out their physical store locations.Google just started rolling this out, and it’s only a matter of time until Apple does the same.