Local marketers often rely on a few key channels to reach consumers online. Typically search and social are some of the most critical local vehicles. Search is attractive because of its naturally precise targeting, and social because word-of-mouth marketing is so often effective at driving local commerce. One medium often underused in local marketing is [...]
On January 10th, Google announced a massive change to their core search product. Called “Search, Plus Your World,” Google’s basic search results are now integrated with Google+ social content in a huge way. Logged-in users searching Google.com will now have the option to not only search the general web, but also search private social content [...]
When most people think of Google, they think of search, Gmail, and Android. But flying under the radar of these hugely successful products is Google’s concerted, multi-prong effort to push into the TV industry. It’s no surprise that Google’s eyeing TV. While the search giant dominates more than 44% of global Internet advertising, TV ads [...]
If you’ve been reading any predictions for marketing in 2012, no doubt NFC has topped the lists more than once. NFC, or Near Field Communications, is an emerging technology that allows smartphones to communicate with nearby objects. NFC has primarily been thought of in the context of mobile payments. A user with an NFC-enabled device [...]
2011 was a fast-paced, challenging year for local digital marketing. Search marketers had to deal with Google’s Panda updates, businesses raced to develop mobile strategies, social firmly established itself as a cornerstone of the web, and the industry as a whole grew more than 14% YoY. While many of us may be still be recovering [...]