Blog

Defining Advertising: “The Fundamentals”

Posted by Amber Kazalbash on Mar 5, 2015 3:36:00 PM

Our Where2GetIt team just wrapped up a week of exhibiting at SMX West, where we learned  about recent updates in Big Six Advertising, Mobile SEO and more. Because of this, we want to help define advertising and explain how you can use it to help your brand win at Local. First down the fundamentals of advertising by defining each family.

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Topics: Web Advertising, Digital Marketing

#SMX Scoop: Day 3 Recap

Posted by Andrea Ramirez on Mar 4, 2015 4:18:00 PM

 

We spent Day 3 of SMX West diving deep into Mobile SEO and Bing Ads, two areas that we believe are crucial to winning at Local. Check out our notes and takeaways from these two select sessions.

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#SMX Scoop: Day 2 Recap

Posted by Andrea Ramirez on Mar 3, 2015 4:55:00 PM

Not able to attend SMX West? We have you covered!

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Topics: Events

Navigating Through the Path to Purchase: Social Engagement and Reviews

Posted by Andrea Ramirez on Feb 26, 2015 12:40:00 PM

As we’ve discussed in the two previous installments of our “Navigating Through The Path to Purchase” series, the path has become fragmented. Today’s digital consumers’ have access to an array of information, making their purchase decisions more-informed than ever before. In this final installment, we will tackle social engagement and online reviews: key players to building your online reputation and customer engagement.

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Topics: Big Six, Business Listings, Review Monitor, Social

Navigating Through the Path to Purchase: Local Listings & Local Advertising

Posted by Amber Kazalbash on Feb 19, 2015 12:14:21 PM

When customers search for your brands, they can easily end up somewhere you don’t intend for them to. In this installment of “Navigating Through the Path to Purchase,” we’ll help you understand how to make sure that this is not the case. You should help customers get and stay engaged with local listings and local advertising.

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Topics: Data Quality, Brandify, Listing management, Algorithm

Navigating Through the Path to Purchase : Data Quality & Local SEO

Posted by Amber Kazalbash on Feb 13, 2015 9:38:00 AM

Consumers expect to find all of the answers they’re looking for online, including information on your brand’s nearest store locations. When consumers are searching for your brand, chances are they are not visiting your website. In today’s world there is an array of channels in which customers can find your brand’s location information online, shifting a once linear path-to-purchase into a fragmented journey.

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Topics: Big Data, Geotargeting, Buyer Behavior, Brand Score, Claiming Locations

Facebook is Making Waves for Marketing and Advertising

Posted by Amber Kazalbash on Feb 3, 2015 10:00:00 AM

It’s becoming increasingly important for brands to be aware of how they are representing themselves on social platforms. At Where2GetIt social engagement stands as one of the Six Pillars that calculate a business’ Brand Score using Brandify: Using social media, large multi-location businesses can engage with their audience at a local level, creating a rate of personalization that consumers today crave.

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Topics: Facebook

Last Minute Guide to Dominate the Local-Social Field this Super Bowl

Posted by Andrea Ramirez on Jan 30, 2015 4:31:00 PM

Enterprise brands: Get your head in the game!

By now it is obviously too late to host a commercial for the Super Bowl, so how can your enterprise level brand create buzz around the Superbowl game to drive more traffic to locations? According to Nielsen 41% of tablet owners and 38% of smart-phone users use their devices while watching television, meaning that tens of millions of people are going to be on their mobile devices sparking conversations this Sunday.

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Topics: Facebook, Brand Score, Social

Company Culture: Not An End, but A Journey

Posted by Manish Patel on Jan 21, 2015 10:00:00 AM

Last Friday, for the n’th time we held our yearly company meeting and the night before got me thinking about the journey of this magical world we call Where2GetIt.

There have been many times during my leadership of Where2GetIt, that I have sat in my office and thought… how do I change, influence or improve our company culture?

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Topics: Manishologies

5 Easy Tips to Incorporating Video Content in Your Marketing Mix

Posted by Andrea Ramirez on Jan 16, 2015 11:12:00 AM

According to experts 2015 is gearing up to be the “Year of the Video.” Video content adds value to online search engines like Google and Bing making it an important search-ranking factor. By 2016, 55% of all consumer internet traffic will derive from online video, making it the largest generator of consumer internet traffic worldwide. There is a huge opportunity to drive more traffic to your site and ultimately drive more sales with the use of video.

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Topics: Blog, Brand Management, Video Marketing, Digital Marketing, Mobile

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