by The Where 2 Get It Team on June 13, 2013
The Where 2 Get It team will be very busy traveling across North America in the month of June. Being an award-winning provider of local digital marketing solutions requires us to do just that: GET LOCAL! I mean, we could sit back and simply rely on technology to share our digital marketing solutions with the [...]
by The Where 2 Get It Team on May 9, 2013
Two articles have been talked about a lot around the Where 2 Get It office this week. The two pieces seemingly have no obvious connection. One was written by a digital marketing consultant who focuses heavily on SEO, SEM, social advertising, social media marketing, and web analytics, and it was published for “all-things-search” website Search [...]
by The Where 2 Get It Team on May 2, 2013
We all saw this coming, right? I mean, ever since Foursquare’s CEO Dennis Crowley candidly spoke at SXSW about Foursquare’s ongoing shift from a focus on gamification to local search and exploration, critics have spoken out (and Crowley has responded) about the company’s inability to generate any meaningful revenue. It’s indisputable that the mobile check-in [...]
by The Where 2 Get It Team on December 28, 2012
2013 is almost here – is your local marketing strategy ready for the new year? As the industry continues to grow at an incredible pace, 2013 will be a critical year for national brands to develop and optimize local marketing campaigns. The digital marketing industry is trending towards local, and throughout 2013, this trend will [...]
by The Where 2 Get It Team on November 21, 2012
If the holidays remind us of anything, it is to begin preparing for a new year. Foursquare & Yahoo both seem to have begun their strategizing. Foursquare, a popular site initially started as a social media website where its users could check-in using their mobile devices to interact with their environment. Users are encouraged to [...]
by The Where 2 Get It Team on September 28, 2012
If there is anything to be learned from Apple’s failed attempt to “map the world” it is that the human experience at a local level cannot be ripped out from the mapping equation. Without the precise local data, maps become incomplete and inconsistent, which is squarely the problem Apple is currently facing. Consumers orient themselves [...]
by The Where 2 Get It Team on September 20, 2012
The release of the iPhone 5 and the craze over smart phones underscores the growing importance of the mobile consumer. Throw in tools which allow consumers to express themselves and you’ve got a scenario where these consumers are now firmly in control of your BRAND! They can quickly tweet, like, pin it, they can post [...]
by The Where 2 Get It Team on August 24, 2012
Facebook has always relied on display advertising to monetize its massive user base. However, as Facebook’s share price continues to sink, and investors increasingly demand new revenue strategies, the Facebook ads team has begun aggressively pushing out new advertising products. The latest is a long-awaited search advertising program, that will allow Facebook to monetize the [...]
by The Where 2 Get It Team on August 6, 2012
One of the biggest challenges in digital marketing is staying current with the constant changes in the industry. With so many different platforms, publishers, and technologies, just keeping abreast of the latest developments can be a full time job. Just recently, we’ve seen several important developments in the local search industry. Yahoo just rolled out [...]
by The Where 2 Get It Team on August 1, 2012
Marketers have been hearing about “the death of SEO” for years. In fact, it’s gotten to the point where virtually every change in Google’s algorithms prompts some bloggers to either proclaim or predict the death of SEO. Looking back through the past, it’s easy to find articles from many years ago with this type of [...]
