How important is claiming your business online? It turns out it’s incredibly important – imperative, in fact – and has serious implications for mobile search. As the world becomes more and more mobile-centric – there are over 1 billion smartphone users globally, a number which could reach 2 billion by 2015 – the fact that [...]
When most people think of Google, they think of search, Gmail, and Android. But flying under the radar of these hugely successful products is Google’s concerted, multi-prong effort to push into the TV industry. It’s no surprise that Google’s eyeing TV. While the search giant dominates more than 44% of global Internet advertising, TV ads [...]
Just as the web disrupted print, and social and mobile disrupted the web, new technologies are poised to change the TV industry in a huge way. Despite the huge advances in digital interactivity, millions of people still consume TV as a one-way, static broadcast, lacking all the depth of engagement that the modern web offers. [...]
YouTube’s views exceed 2 billion a day, and over 24 hours of video are uploaded every minute. ComScore reports that web video is expected to grow 40% through 2011, and YouTube is currently the second largest search engine. Clearly, online video represents a huge opportunity for marketers and brands looking to gain additional viewership, traffic, [...]
