How important is claiming your business online? It turns out it’s incredibly important – imperative, in fact – and has serious implications for mobile search. As the world becomes more and more mobile-centric – there are over 1 billion smartphone users globally, a number which could reach 2 billion by 2015 – the fact that […]

Google’s Plan to Dominate TV

by The Where 2 Get It Team on January 10, 2012

When most people think of Google, they think of search, Gmail, and Android. But flying under the radar of these hugely successful products is Google’s concerted, multi-prong effort to push into the TV industry. It’s no surprise that Google’s eyeing TV. While the search giant dominates more than 44% of global Internet advertising, TV ads […]

Connected TV and the Future of Advertising

by The Where 2 Get It Team on December 20, 2011

Just as the web disrupted print, and social and mobile disrupted the web, new technologies are poised to change the TV industry in a huge way. Despite the huge advances in digital interactivity, millions of people still consume TV as a one-way, static broadcast, lacking all the depth of engagement that the modern web offers. […]

Understanding Video SEO

by The Where 2 Get It Team on March 9, 2011

YouTube’s views exceed 2 billion a day, and over 24 hours of video are uploaded every minute. ComScore reports that web video is expected to grow 40% through 2011, and YouTube is currently the second largest search engine. Clearly, online video represents a huge opportunity for marketers and brands looking to gain additional viewership, traffic, […]