by The Where 2 Get It Team on May 16, 2013
Mashable Editor in Chief Lance Ulanoff wrote a great recap of Google’s I/O Keynote in which he called Google “the world’s most powerful and important company.” Apple fanboys and other anti-Googlers alike (ie, champions of Microsoft Bing’s “Don’t get Scroogled!” campaign) would no doubt cringe and teem with anger over what they may consider a [...]
by The Where 2 Get It Team on May 9, 2013
Two articles have been talked about a lot around the Where 2 Get It office this week. The two pieces seemingly have no obvious connection. One was written by a digital marketing consultant who focuses heavily on SEO, SEM, social advertising, social media marketing, and web analytics, and it was published for “all-things-search” website Search [...]
by The Where 2 Get It Team on May 2, 2013
We all saw this coming, right? I mean, ever since Foursquare’s CEO Dennis Crowley candidly spoke at SXSW about Foursquare’s ongoing shift from a focus on gamification to local search and exploration, critics have spoken out (and Crowley has responded) about the company’s inability to generate any meaningful revenue. It’s indisputable that the mobile check-in [...]
by The Where 2 Get It Team on April 25, 2013
If you search the Apple App Store for apps published by “Google, Inc.” you will find 25 apps. Some are likely very familiar as they are perpetually in the top 5 for free apps in their respective categories: Gmail (Productivity), Google Search (Reference) Google Maps (Navigation), Chrome (Utilities), YouTube (Photo & Video). Still others are [...]
by The Where 2 Get It Team on April 17, 2013
Previously on the Where 2 Get It blog we answered the high-level question: How important is claiming your business online? This week we continue the discussion of business claiming and local search with 4 reasons why claiming matters and 3 tips for engineering a successful and sustainable claiming strategy. Last week, mobile “check-in” pioneer Foursquare [...]
by The Where 2 Get It Team on April 4, 2013
Speculation of a Facebook phone abounded in early January as the hype around Facebook’s “come and see what we’re building” invitation to their January 15th Menlo Park event made it’s way around the web right smack in the middle of the CES. Of course, we now know that the big announcement was not Facebook entering [...]
by The Where 2 Get It Team on February 28, 2012
Social media has been a critical component of modern marketing strategies for years. Today, not having a Facebook page and Twitter account for your brand seems unthinkable. But while social continues to dominate the web marketing discussion, brands still struggle to quantify the value of social media, and develop social strategies that drive real business [...]
by The Where 2 Get It Team on February 20, 2012
Throughout 2011, many analysts and marketers were hugely optimistic about Facebook’s potential as a shopping platform. “It’s a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon,” said Sumeet Jain, a principal at CMEA Capital. “In three to five years, 10 percent to 15 percent of [...]
by The Where 2 Get It Team on January 17, 2012
On January 10th, Google announced a massive changeto their core search product. Called “Search, Plus Your World,” Google’s basic search results are now integrated with Google+ social content in a huge way.Logged-in users searching Google.com will now have the option to not only search the general web, but also search private social content shared by [...]
by The Where 2 Get It Team on December 13, 2011
The digital marketing industry is filled with SEO information. Hundreds of posts are written every day about Google, keywords, link building, and a whole universe of related concepts. When we talk about SEO, we usually mean American SEO, designed for Google.com and Bing.com. However, for brands with an international presence, a multinational SEO program opens [...]
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