Buzzword or Not, ‘SoLoMo’ Still Isn’t Going Anywhere

by The Where 2 Get It Team on April 11, 2014

Roughly one year ago, Mashable Business Reporter Seth Fiegerman published a piece titled “Why ‘SoLoMo’ Isn’t Going Anywhere” in which he explained in detail how the term SoLoMo was coined. It’s definitely an interesting backstory to read for anyone in the digital marketing space. More recently, Greg Sterling wrote a thought-provoking piece titled “Have ‘Local’ […]

Catching Up On Foursquare: Monetization & The Powered by Strategy

by The Where 2 Get It Team on March 28, 2014

We write about Foursquare a lot on this blog. Not just because we have a working partnership with Foursquare which allows us to ensure for our clients that the Where 2 Get It platform is effectively integrated with Foursquare’s merchant tools. Rather, we write about Foursquare quite a bit because we believe Foursquare represents a […]

The Future of Social Media & Content Marketing

by The Where 2 Get It Team on March 21, 2014

Clearly there has been a TON of media buzz lately surrounding the fact that Facebook Organic Reach — a metric that represents the number of current Facebook fans a piece of content will reach without putting any paid promotion behind it — has drastically decreased since last Fall. In fact, Social@Ogilvy recently published a White […]

Google, Apple, Facebook & Mobile Ecosystems

by The Where 2 Get It Team on March 14, 2014

This week, we are excited to feature a guest blog post from Patrick Cuttica, a Social Media Marketing Specialist at SocialKaty, Inc. Patrick weighs in on mobile apps, mobile marketing & the entire mobile ecosystem. Follow Patrick on Twitter at @PCutty. … Last week I attended Blue Sky Innovation’s event at 1871 where guest speaker […]

Blink & You Might Miss It; Social Media Moves Fast!

by The Where 2 Get It Team on March 7, 2014

Social media moves fast, really fast. In many ways, it’s the lightening fast real-time nature of social media that makes it such a compelling channel. Blink and you may miss something really important, innovative, funny, engaging, etc. Take this week as an example: Had you picked this week to go on vacation and unplug from […]

The IFA Survival Guide: 3 Tips to Ensure a Successful Convention

by The Where 2 Get It Team on February 28, 2014

Earlier this week, Where 2 Get It National Account Manager Lily Wolfrum attended the International Franchise Association’s Annual Convention in New Orleans. We asked Lily to share some highlights & tips from her experience. You can follow Lily on Twitter at @LilyWolfrum! Here are her thoughts: In her first book Grow Smart, Risk Less* Shelly Sun, CEO of BrightStar, […]

What the Klout Acquisition Means for the Future of Content Marketing

by The Where 2 Get It Team on February 13, 2014

It’s safe to say that much of the tech world was surprised yesterday by the announcement that social influence scoring company Klout would be acquired by the social customer service company Lithium Technologies at a price of at least $100 million. I say much of the tech world specifically because, unlike social media giants Facebook, […]

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media giant AOL announced that it had sold the majority stake in Patch — its struggling local news division — to Hale Global, an investment company that specializes in turning around […]

The Google Schemer Shutdown & What It Potentially Means for Foursquare

by The Where 2 Get It Team on January 17, 2014

On January 10th, Google announced – via Google+, of course – that it would be shutting down its location-based activity sharing service, Schemer. It’s not surprising that many of our readers may be thinking, “What the heck is (was) Schemer?!” Well, let us provide a short history and why we think its existence, albeit short […]

Foursquare Raises Fresh $35M to Own Location Layer of the Internet

by The Where 2 Get It Team on December 20, 2013

Earlier this week, Foursquare CEO Dennis Crowley announced via the Foursquare Blog (and Twitter, see below) that the company has raised an additional $35 million in a Series D round led by two new investors, DFJ Growth and Capital Group (via their SMALLCAP World Fund). This is potentially a (temporary) sigh of relief for the […]