Where 2 Get It’s Marketing Glossary Series: Local SEO

by The Where 2 Get It Team on April 17, 2014

In the second instalment of the Where 2 Get It Marketing Glossary Series we are taking a look at Local SEO. While we write about local search quite a bit on our local marketing blog (see our 5 Tips to Help Your Business Dominate Local Search), in this series we aim to highlight key terms […]

Catching Up On Foursquare: Monetization & The Powered by Strategy

by The Where 2 Get It Team on March 28, 2014

We write about Foursquare a lot on this blog. Not just because we have a working partnership with Foursquare which allows us to ensure for our clients that the Where 2 Get It platform is effectively integrated with Foursquare’s merchant tools. Rather, we write about Foursquare quite a bit because we believe Foursquare represents a […]

Google, Apple, Facebook & Mobile Ecosystems

by The Where 2 Get It Team on March 14, 2014

This week, we are excited to feature a guest blog post from Patrick Cuttica, a Social Media Marketing Specialist at SocialKaty, Inc. Patrick weighs in on mobile apps, mobile marketing & the entire mobile ecosystem. Follow Patrick on Twitter at @PCutty. … Last week I attended Blue Sky Innovation’s event at 1871 where guest speaker […]

What the Klout Acquisition Means for the Future of Content Marketing

by The Where 2 Get It Team on February 13, 2014

It’s safe to say that much of the tech world was surprised yesterday by the announcement that social influence scoring company Klout would be acquired by the social customer service company Lithium Technologies at a price of at least $100 million. I say much of the tech world specifically because, unlike social media giants Facebook, […]

In the past two weeks we’ve seen two very interesting developments in the realm of hyperlocal news and media. First, on Wednesday January 15th, media giant AOL announced that it had sold the majority stake in Patch — its struggling local news division — to Hale Global, an investment company that specializes in turning around […]

Foursquare Raises Fresh $35M to Own Location Layer of the Internet

by The Where 2 Get It Team on December 20, 2013

Earlier this week, Foursquare CEO Dennis Crowley announced via the Foursquare Blog (and Twitter, see below) that the company has raised an additional $35 million in a Series D round led by two new investors, DFJ Growth and Capital Group (via their SMALLCAP World Fund). This is potentially a (temporary) sigh of relief for the […]

Key Takeaways from Facebook’s Q3 Earnings You May Have Overlooked

by The Where 2 Get It Team on November 7, 2013

As many marketers and social media enthusiasts already know, Facebook announced their Q3 earnings numbers last week, and the results were quite positive. As we’ve seen 4 times in the past (this being the 5th quarterly earnings report for Facebook after IPOing in May of 2012), in the days following the release of the results, […]

Hummingbird & Graph Search: The Latest Changes to Social Search SEO

by The Where 2 Get It Team on October 18, 2013

Earlier today Econsultancy, a an online resource for digital marketers, published an article titled “Has Hummingbird changed SEO forever?” We’ve written about the impact of SoLoMo and social search on traditional SEO quite a bit on this blog — we’ve even published a White Paper all about the impact of Graph Search on multi-location businesses. […]

2 Big Steps Forward in Social Search by 2 Major Search Players

by The Where 2 Get It Team on October 8, 2013

Last week, two of the biggest players in the social search space – Facebook and Bing – took big steps toward making social search an even more integral part of the traditional search world. While it seems that social search has yet to fully breakthrough and completely revolutionize search in a meaningful way, with updates […]

Two New iOS 7 Features That Digital Marketers Need to Know About

by The Where 2 Get It Team on September 20, 2013

Apple released it’s heavily anticipated new mobile operating system iOS 7 earlier this week. Much has been written about the aesthetics of the new “flat design” and the much needed upgrade to Apple’s mobile multitasking functionality. Of course, the new fingerprint reading Touch ID Home button on the new iPhone5S model has also garnered a […]