by The Where 2 Get It Team on May 23, 2013
What does the future of SoLoMo (Social Local Mobile) look like? New York-based IMRSV thinks it looks like… YOU! Well, the consumer, that is. IMRSV (formerly Immersive Labs), whose tagline claims that IMRSV is code for innovation, has developed a facial detection software called Cara which can scan faces up to 25 feet away and [...]
by The Where 2 Get It Team on May 16, 2013
Mashable Editor in Chief Lance Ulanoff wrote a great recap of Google’s I/O Keynote in which he called Google “the world’s most powerful and important company.” Apple fanboys and other anti-Googlers alike (ie, champions of Microsoft Bing’s “Don’t get Scroogled!” campaign) would no doubt cringe and teem with anger over what they may consider a [...]
by The Where 2 Get It Team on May 9, 2013
Two articles have been talked about a lot around the Where 2 Get It office this week. The two pieces seemingly have no obvious connection. One was written by a digital marketing consultant who focuses heavily on SEO, SEM, social advertising, social media marketing, and web analytics, and it was published for “all-things-search” website Search [...]
by The Where 2 Get It Team on May 2, 2013
We all saw this coming, right? I mean, ever since Foursquare’s CEO Dennis Crowley candidly spoke at SXSW about Foursquare’s ongoing shift from a focus on gamification to local search and exploration, critics have spoken out (and Crowley has responded) about the company’s inability to generate any meaningful revenue. It’s indisputable that the mobile check-in [...]
by The Where 2 Get It Team on April 25, 2013
If you search the Apple App Store for apps published by “Google, Inc.” you will find 25 apps. Some are likely very familiar as they are perpetually in the top 5 for free apps in their respective categories: Gmail (Productivity), Google Search (Reference) Google Maps (Navigation), Chrome (Utilities), YouTube (Photo & Video). Still others are [...]
by The Where 2 Get It Team on April 17, 2013
Previously on the Where 2 Get It blog we answered the high-level question: How important is claiming your business online? This week we continue the discussion of business claiming and local search with 4 reasons why claiming matters and 3 tips for engineering a successful and sustainable claiming strategy. Last week, mobile “check-in” pioneer Foursquare [...]
by The Where 2 Get It Team on April 10, 2013
How important is claiming your business online? It turns out it’s incredibly important – imperative, in fact – and has serious implications for mobile search. As the world becomes more and more mobile-centric – there are over 1 billion smartphone users globally, a number which could reach 2 billion by 2015 – the fact that [...]
by The Where 2 Get It Team on April 4, 2013
Speculation of a Facebook phone abounded in early January as the hype around Facebook’s “come and see what we’re building” invitation to their January 15th Menlo Park event made it’s way around the web right smack in the middle of the CES. Of course, we now know that the big announcement was not Facebook entering [...]
by The Where 2 Get It Team on March 19, 2012
Late last month, Google released a list of 40 search quality updates that were implemented in February. For location-based marketers, the most important changes to be aware of are probably these two edits, which are now generally being referred to as the “Venice” updates: Improvements to ranking for local search results. [launch codename “Venice”] This [...]
by The Where 2 Get It Team on February 28, 2012
Social media has been a critical component of modern marketing strategies for years. Today, not having a Facebook page and Twitter account for your brand seems unthinkable. But while social continues to dominate the web marketing discussion, brands still struggle to quantify the value of social media, and develop social strategies that drive real business [...]
