Display

3 Tips to Help Your Brand Win Q4 & the Holiday Marketing Season

by The Where 2 Get It Team on September 27, 2013

Summer is over and Fall is in full swing. Halloween is right around the corner, and that means that pretty soon Thanksgiving and Christmas will be here too. As a business owner, the fourth quarter represents a time of major consumerism and holiday marketing. After all, the fourth quarter includes the busiest travel days and […]

Foursquare Ads: Paid Promotions, National Brands Are Also Local Brands

by The Where 2 Get It Team on August 16, 2013

(Part 3 of 3) In Part 1 of our Foursquare Ads Blog Series we discussed the release of the self-serve Foursquare Ads platform and the speculation of Foursquare’s retargeting strategy. We discussed the idea that leveraging connected apps (like Instagram and Vine) which integrate Foursquare’s location services could represent a big step forward in the […]

Foursquare Ads Follow-Up: Post Check In Ads

by The Where 2 Get It Team on August 9, 2013

(Part 2 of 3) There has been a lot of chatter lately about the future of Foursquare and it’s ongoing quest to silence critics on it’s inability to monetize the giant store of location-based social data it has amassed. Last week in Part 1 of the Foursquare Ad Follow-Up series we highlighted Foursquare’s upcoming partnership […]

(Part 2 of a 2 Part Series. Read Part 1 here.) In Part 1 of this 2 part series, we polled the Where 2 Get It staff to come up with the top 5 SoLoMo stories from the first half of 2013. The list touched on the release and popularity of social search and social […]

In a recent column for our friends at StreetFight Magazine, Where 2 Get It CEO Manish Patel wrote: “In the increasingly mobile and locally-driven digital world in which we find ourselves, it is an absolute necessity to ensure the visibility and accuracy of your brand’s online identity while constantly working to build and preserve a […]

An Introduction to Retargeting

by The Where 2 Get It Team on March 12, 2012

Media buying used to be all about placements. Marketers would decide on a target market, and buy media where that audience was likely to be. A B2B marketer might buy lots of inventory on Forbes, while an apparel retailer might buy placements on The Sartorialist and other fashion blogs. While there’s obviously some logic to […]

Dynamic Display: an Industry Revolution

by The Where 2 Get It Team on January 31, 2012

Last week, we covered some of the basics of display advertising, including some basic information on ad formats and creative, and an overview of some of the major concepts in ad serving and ad networks. This week, we want to cover an exciting new development in the industry: the rise of dynamic display. What is […]

Getting Started with Display Advertising

by The Where 2 Get It Team on January 23, 2012

Local marketers often rely on a few key channels to reach consumers online. Typically search and social are some of the most critical local vehicles. Search is attractive because of its naturally precise targeting, and social because word-of-mouth marketing is so often effective at driving local commerce. One medium often underused in local marketing is […]

Google’s Plan to Dominate TV

by The Where 2 Get It Team on January 10, 2012

When most people think of Google, they think of search, Gmail, and Android. But flying under the radar of these hugely successful products is Google’s concerted, multi-prong effort to push into the TV industry. It’s no surprise that Google’s eyeing TV. While the search giant dominates more than 44% of global Internet advertising, TV ads […]

3 Local Marketing Predictions for 2012

by The Where 2 Get It Team on December 26, 2011

2011 was a fast-paced, challenging year for local digital marketing. Search marketers had to deal with Google’s Panda updates, businesses raced to develop mobile strategies, social firmly established itself as a cornerstone of the web, and the industry as a whole grew more than 14% YoY. While many of us may be still be recovering […]