Commerce

The Problem with Facebook Commerce

by The Where 2 Get It Team on February 20, 2012

Throughout 2011, many analysts and marketers were hugely optimistic about Facebook’s potential as a shopping platform. “It’s a matter of time—within the next five or so years—before more business will be done on Facebook than Amazon,” said Sumeet Jain, a principal at CMEA Capital. “In three to five years, 10 percent to 15 percent of [...]

Reinventing Commerce: an Introduction to NFC

by The Where 2 Get It Team on January 2, 2012

If you’ve been reading any predictions for marketing in 2012, no doubt NFC has topped the lists more than once. NFC, or Near Field Communications, is an emerging technology that allows smartphones to communicate with nearby objects. NFC has primarily been thought of in the context of mobile payments. A user with an NFC-enabled device [...]